Stockpile is Closing. Here's What's Next for Investment Gifting.
They gave people a way to gift investments. Endowe lets you build a whole registry around them.
Originally published on Substack
Stockpile, one of the original platforms for gifting stocks to kids and loved ones, is officially closing on April 17, 2026. Accounts are being transferred to Public, Stash, or Apex depending on whether it’s an adult or kids account.
Stockpile did something meaningful. It introduced a lot of families to the idea that a gift could be a share of stock instead of another toy. That was pivotal and worth acknowledging before we talk about what comes next.
The idea of investment giving is certainly not gone. It just grew up.
The Problem With Most Stock Gifting Platforms
Most platforms that let you gift stocks are built around the giver.
Someone—the parent, the aunt, the godparent, the generous friend—goes to a platform, picks a stock, and sends it as a gift. The recipient gets whatever was chosen for them.
That’s a lovely gesture. But it’s still someone else deciding what goes into your investment account.
What Makes Endowe Different
What if your birthday gifts, your graduation money, your wedding contributions could go into the specific investments YOU chose? What if the people who love you could contribute to YOUR financial goals instead of guessing what stock you’d want?
That’s what Endowe was built for.
👉 Get started at endowe.com
👉 Learn more about investment gift registries in our last blog post: What is an Investment Gift Registry?
With lots of love,
Your godmother Ada
